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Keywords: Social differentiation
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Journal Articles
Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (4): 345–357.
Published: 29 June 2010
... and Kara, 2002 ; Spillan et al., 2007) and incidental emotions and cognitive appraisals (Maheswaran and Chen, 2006). Country of origin Ethnocentrism Multicultural societies Social differentiation Consumer behaviour An executive summary for managers and executive readers can...
