... to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Text mining Consumer engagement Influencer marketing Social media influencer Consumer well-being Virtual influencer Virtual...

...Yoshiko DeMotta; Li Qin Purpose The purpose of this research is to investigate whether and how the cultural value of vertical individualism impacts consumers’ reaction to a social media influencer’s sustainable consumption behavior. The authors propose that consumers with higher vertical...