... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Experimental design Social responsibility Sustainable consumption Quantitative methods Behavioral sciences Cause-related marketing Ethical consumption comprises a range of practices and products. As a result...

...Percy Marquina Feldman; Arturo Z. Vasquez‐Parraga Purpose Consumer responses to corporate social responsibility (CSR) initiatives when compared to consumer responses to corporate abilities (CA) have been elusory. Relevant empirical research on the subject shows unclear results. The objective...

...Jung E. Ha‐Brookshire; Pamela S. Norum Purpose This study seeks to investigate significant factors influencing consumers' willingness to pay a premium for three different socially responsible products – organic cotton, sustainable cotton, and US‐grown cotton shirts. Design/methodology/approach...

... strategies, they can remain profitable while engaging in socially responsible activities. Consequently, marketers have much to gain by working with the public health profession. Originality/value Provides guidance for improving public health by suggesting ways that marketers and public health officials...

... is not an exercise in scale development, it does offer a refreshing look at the LOC‐PEB relationship by using a refined ELOC construct and considering ELOC in relation to specific environmentally friendly behaviors. Consumer behaviour Green marketing Social responsibility On mornings when the weather...

... the traditions of the US Advertising Council, the advertising‐based campaigns draw on government tax funds or limited resources of a public group. © MCB UP Limited 2002 Advertising Social responsibility USA A report to the Auburn University Senate in Fall 2001 revealed that trash and wanton...

...Geoffrey P. Lantos This commentary questions commonly held assumptions about corporate social responsibility (CSR). It discusses the morality of altruistic CSR – philanthropic CSR activities that are not necessarily beneficial to the firm’s financial position. Evaluating altruistic CSR from all...

...Geoffrey P. Lantos Reviews the development of the corporate social responsibility (CSR) concept and its four components: economic, legal, ethical and altruistic duties. Discusses different perspectives on the proper role of business in society, from profit making to community service provider...

...Marylyn Carrigan; Ahmad Attalla Marketing ethics and social responsibility are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. This article examines whether...

... 198776X   $34.95 (hb) Brands Consumer marketing Green marketing Ethics Social responsibility As a US business professor I found it ironic to be reviewing this book as I flew to and from England on vacation with my family. It was fun to drive by and visit a number of the England‐based...

... on the suitability of their product in terms of their customers’ needs. This would appear to be an attempt to divorce production from marketing or an attempt to persuade critics that ignorance allows dissociation from responsibility. Solid marketing principles Ethics Social responsibility Marketing...

... Minorities Multi‐cultural society Social responsibility Allegiance among members of sensitive groups has become a critical factor for marketers in the 1990s. Increasingly, media have reflected the criticism, anxiety, and overt demands from groups such as African and native Americans, the gay...

... of control and stability. In this context, control refers to the ability of the individual to influence the outcome while stability refers to the variability or temporal state of the outcome. 1 financial guilt; 2 health guilt; 3 moral guilt; and 4 social responsibility guilt...

...Scott M. Smith; David S. Alcorn Reports on recent marketing strategies that simultaneously demonstrate a sense of social responsibility and satisfies shareholders′demands for increased profits and market share, also known as cause marketing. Discusses the implementation of cause marketing through...