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Keywords: Social service marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (5): 354–362.
Published: 02 August 2011
.... Originality/value The current study is the first to adopt the theory of planned behavior and the advertising intervention to predict the effects on healthy eating in a Chinese society. Health and safety Theory of planned behaviour Surveys Social service marketing China An executive summary...
