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Keywords: Social trends
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Journal Articles
2030: a loyalty odyssey
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (3): 234–238.
Published: 03 May 2011
... specific steps your company can take now to begin the loyalty odyssey of the future. © Emerald Group Publishing Limited 2011 Customer loyalty Change management Social trends Forecasting After looking at the past and present in celebration of its 20th anniversary, COLLOQUY now looks...
Journal Articles
Anatomy of a Trend
Free
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (5): 327–328.
Published: 01 August 2008
...Michael P. Lillis Henrik Vejlgaard . Anatomy of a Trend . New York, NY : McGraw‐Hill 2008 . 256 pp. $21.95 USA/$26.95 CAN/£14.99 UK www.MHProfessional.com © Emerald Group Publishing Limited 2008 --> Social trends Consumer behaviour Sociology...
