...Mujde Yuksel; George R Milne; Elizabeth G Miller Purpose – This paper aims to explore the interaction between consumer empowerment and social interactions as fundamental social media elements. It demonstrates their relationship in both experiential and informative social media setting where...

... opinion was very important. Second, based on consumer socialization arguments, mothers served as role models for their adolescent daughters. Most dyads shop for fashion items together and in the same stores. Regarding the issue of cognitive versus chronological ages, the studies suggest...

... targeted brand management to communicate effectively. Originality/value The paper provides insights into the needs and wants of older shoppers and highlights that while this group values the shopping environment for social and leisure usage, retailers and shopping places needs to better understand...

... in consumer perceptions of advertising and brands indicates that children's development in consumer socialization depends on the environment. Urban respondents were more skeptical towards advertising than rural children. Urban and rural children shared two similarities: older children were less likely...

... behaviour Socialization An executive summary for managers and executive readers can be found at the end of this article. Marketers and consumer researchers have ignored children as a consumer segment because of their little disposable income. As children are consumers, it is certainly...

... as a guideline for marketing communication targeting tweens. The emphasis on the hedonic use and social function of new media may be suitable for a highly developed, individualistic society. In collective societies, marketers may need to put emphasis on the instrumental values of new media, such as improving...

...Michael J. Dotson; Eva M. Hyatt Purpose The purpose of this paper is to first provide an overview of children's spending power, media exposure, and identification with brand names in the usa along with an updated overview of the major findings in the consumer socialization literature...