Keywords: Socially responsible marketing
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences

Anthony Patino, Velitchka D. Kaltcheva, Dennis Pitta, Ven Sriram, Robert D. Winsor
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (1): 2–12.
https://doi.org/10.1108/JCM-10-2013-0733
Published: 07 January 2014
...Anthony Patino; Velitchka D. Kaltcheva; Dennis Pitta; Ven Sriram; Robert D. Winsor Purpose – The purpose of this paper is to examine the importance consumers place on various types of socially responsible marketing practices, and whether the level of importance varies by gender, race...
View article titled, How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences
Open the PDF for How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences in another window
Add to Citation Manager for How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options