... Home shopping Teleshopping Consumer behaviour Spain An executive summary for managers and executive readers can be found at the end of this article. The growth in non‐store shopping and new technological trends promises new ways of influencing and serving consumers. Practically all...

... by the company. © Emerald Group Publishing Limited 2006 Loyalty schemes Consumer behaviour Customer retention Customer loyalty Supermarkets Spain However, not all countries show the same level of development regarding to implementation of this tool. For example, in Germany, there are over...

... making Spain Consumer decision making The family is considered as an important decision‐making unit, due to the large quantity of products and services that form part of the everyday life of a household. The individual members who make up the family unit exercise an influence over each...

... and socio‐economic characteristics of the individuals who make up each adopter category are used in order to differentiate their behaviour. © MCB UP Limited 1998 Consumer behaviour Consumer goods Diffusion Innovation Product innovation Spain The diffusion of innovations is a topic...