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Keywords: Spiritual needs
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (7): 721–732.
Published: 27 November 2018
... approach and the narrative analysis of 40 transcribed interviews with older adults of age 50-83. Findings Interviews with senior respondents confirm that ageing is a challenging individual process in the context of which spiritual needs emerge. Taking these needs into account helps understand...
