Keywords: Statistics
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Journal Articles
Journal of Consumer Marketing (2002) 19 (7): 614–618.
Published: 01 December 2002
...Ross Mullner; Kyusuk Chung Data from the American Hospital Association’s Annual Survey of Hospitals, which are used to produce the AHA Guide, Hospital Statistics, and other data products, are widely used by hospital administrators, academic researchers, and healthcare marketers. Although...
Journal Articles
Journal of Consumer Marketing (1999) 16 (1): 101–104.
Published: 01 February 1999
...Robert H. Carver Jefferson   Hane Weaver . Conquering Statistics: Numbers without the Crunch . New York, NY : Plenum Trade   1997 . 236 pp , ISSN: .95 Marketing planning Mathematics Statistics I have killed more than one cocktail party conversation...

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