..., there are “key points” and “unexpected results”, which are good for leading a group discussion about the book. Although I see this as primarily a book for corporations (large and small, by the way) to use in strategic planning, I will talk extensively about it in my marketing and strategic management classes. I...

...Kristin McGillicuddy Robert   Duboff and Jim   Spaeth . Market Research Matters . New York, NY : John Wiley & Sons   2000 . 312 pp. Market research Strategic planning Organizational change In the end, the book details how one might strategically...

... not franchising from the database, the effective sample size was 592 franchisors. A total of 262 usable responses was received, representing a response rate of 44.3 percent. © MCB UP Limited 1998 Alignment Franchising International marketing Mexico Restaurants Strategic planning Although...

... of all NAFTA regulations should virtually eliminate any potential threats to international franchising. Alignment Franchising International marketing Mexico Restaurants Strategic planning The unprecedented growth of franchising in the USA during the last 25 years and the eventual market...

... innovation? Do most employees have an innovation mindset? In most cases, the answer to these questions is no. Competitive advantage Innovation Profitability Share prices Strategic planning Top management An innovation mindset in one person can gradually be transmitted to an entire organization...