...Noel Yee Man Siu; Tracy Junfeng Zhang; Raissa Sui-Ping Yeung Purpose Drawing on conservation of resources theory, this study aims to investigate the impact of online customer engagement on brand love via dual mediating mechanisms, empowerment (bright side) and stress (dark side). The roles...

... that threaten either their sense of identity or control. While other forms of emotion-focused coping relieve stress through psychological avoidance (i.e. refocusing of attention away from stressors), active escapism provides the benefits of affirmation and empowerment through projective fantasy (i.e. role-play...

... Orleans, Louisiana, USA Life events Stress Possessions Consumption Transitions Liminality Design/methodology/approach Findings Research limitations/implications Practical implications Originality/value Keywords http://www.emeraldinsight.com...

... and subsequent consumption behavior. Practical implications The studies conducted by the researchers provide insight about the impact of stress and loss on natural disaster victim's purchasing behavior, both in the weeks and months following the storm as well as more than three years later. Originality...

...J.K. Sager Discusses the results of a study designed to investigate how sales managers experience job stress. Considers the particular extra job responsibilities of managers compared with salespeople as stress factors. Concludes that over‐involvement and general dissatisfaction with life are more...