... the concept of aging in Asian and Western countries and describes a useful age concept for investigating senior consumers, namely, that of subjective age. The purpose of this study is to investigate the influence of subjective age dimensions on seniors’ behavior and to assess the role of culture...

... on a set of variables, including consumer behaviors variables. Research implications This paper fills a research gap, outlined by several previous researchers in the senior consumer field, by identifying the current travel motivations of seniors and the role of subjective ages in the consumption...