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Keywords: Sustainable behavior
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Journal Articles
An integrated framework examining sustainable green behavior among young consumers
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (4): 333–344.
Published: 25 April 2022
...Siti Aqilah Jahari; Ashley Hass; Izian Binti Idris; Mathew Joseph Purpose Promoting sustainable behavior is an elusive task as it is not an innate and natural response of individuals. While a conducive environment that promotes sustainability arguably plays a prominent role in influencing...
