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Keywords: Sustainable luxury brands
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Journal Articles
Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (2): 180–195.
Published: 09 February 2024
... of consumers’ consumption values (functional, experiential, and symbolic) and ethical values (ascribed responsibility) through flow experience (FE) on consumers’ attitudes towards sustainable luxury brands (SLB) in the young generation based on stimulus-organism-response theory. Design/methodology/approach...
