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Keywords: Technology adoption
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Journal Articles
Journal Articles
Journal of Consumer Marketing (2019) 36 (6): 818–826.
Published: 18 July 2019
...Maria Eugenia Perez; Claudia Quintanilla; Raquel Castaño; Lisa Penaloza Purpose This paper aims to explore the inverse consumer socialization processes, differences in technology adoption and changes in extended family dynamics occurring between adult children and their middle-aged and elderly...
Journal Articles
Journal of Consumer Marketing (2012) 29 (2): 165–166.
Published: 16 March 2012
... --> Social media Technology adoption Organizational strategy Consumer behavior In Chapter 8, there is a great story about how Jet Blue encourages employees to integrate (very seamlessly and sincerely) its corporate values to embrace the social messiness without hurting their business organization...

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