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1-3 of 3
Keywords: Technology adoption
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Journal Articles
From driver assistance to fully-autonomous: examining consumer acceptance of autonomous vehicle technologies
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (7): 883–894.
Published: 15 September 2020
... et al., 2016). Thus, developing a model to predict AV adoption can elicit guidelines for such consumer engagement. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Autonomous vehicles Technology adoption Consumer behavior Attitude...
Journal Articles
Inverse socialization with technology: understanding intergenerational family dynamics
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (6): 818–826.
Published: 18 July 2019
...Maria Eugenia Perez; Claudia Quintanilla; Raquel Castaño; Lisa Penaloza Purpose This paper aims to explore the inverse consumer socialization processes, differences in technology adoption and changes in extended family dynamics occurring between adult children and their middle-aged and elderly...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (2): 165–166.
Published: 16 March 2012
... --> Social media Technology adoption Organizational strategy Consumer behavior In Chapter 8, there is a great story about how Jet Blue encourages employees to integrate (very seamlessly and sincerely) its corporate values to embrace the social messiness without hurting their business organization...
