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Keywords: Technology led strategy
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (2): 110–120.
Published: 20 March 2009
... make such “upgrade” decisions. © Emerald Group Publishing Limited 2009 Innovation New products Technology led strategy Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. As accelerated technology innovations...
