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Keywords: Thematic analysis
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 311–325.
Published: 13 November 2025
... regarding how decentralized technologies reshape institutional trust, transactional transparency and value co-creation. Design/methodology/approach The paper uses a systematic literature review combined with thematic analysis to identify and analyze peer-reviewed publications that intersect the three...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (5): 376–391.
Published: 10 August 2015
.... It also provides valuable insights for the practitioners. Sustainability Thematic analysis Sustainable tourism Eco-tourism Lodging Luxury hotels An executive summary for managers and executive readers can be found at the end of this issue. © Emerald Group Publishing Limited 2015...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (7): 470–481.
Published: 26 October 2012
... implications for marketers and policy making. Design/methodology/approach Based on an ethnographic approach, in‐depth interviews and observational data were used to study 15 Mexican families from four urban regions of Mexico with different incomes. Thematic analysis was used to develop and validate themes...
