Keywords: Thematic analysis
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 311–325.
Published: 13 November 2025
... regarding how decentralized technologies reshape institutional trust, transactional transparency and value co-creation. Design/methodology/approach The paper uses a systematic literature review combined with thematic analysis to identify and analyze peer-reviewed publications that intersect the three...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2012) 29 (7): 470–481.
Published: 26 October 2012
... implications for marketers and policy making. Design/methodology/approach Based on an ethnographic approach, in‐depth interviews and observational data were used to study 15 Mexican families from four urban regions of Mexico with different incomes. Thematic analysis was used to develop and validate themes...

or Create an Account

Close subscription notice
Close access options