... analysis Interactive marketing Decision trees User studies Individual behaviour Marketing starategy An executive summary for managers and executive readers can be found at the end of this article. Consistent with the tone of Grant (2005) and Grant and O'Donohoe (2007) , Henrie...

... , L.D. (2003), “ Gender issues in advertising ‐ an oversight synthesis of research: 1970‐2002 ”, Journal of Advertising Research , March , pp. 111 ‐ 29 . © Emerald Group Publishing Limited 2005 Mobile communication systems User studies Gender Market segmentation...

... User studies An executive summary for managers and executive readers can be found at the end of this article According to New York‐based Jupiter Research: Internet shopping is expected to climb to $40 billion this year, from last year's $30 billion. It could reach $105 billion within five...

... to reach $80 billion by 2003 (E‐Land, 2000). However, few of the Internet‐based businesses are making profits, but companies like Amazon.com are expected to produce bottom‐line profits within the next few years. Internet Electronic commerce User studies Privacy Uses and gratifications...