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Keywords: Value cocreation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (1): 78–93.
Published: 08 January 2024
... Licensed re-use rights only Reverse contagion Customer misbehavior Empathy Emotions Value cocreation Misbehavior-contagion Accessed-based consumption Narrative appeal The proliferation of new marketplaces, including Ola, Uber, eBay, Yulu, Ofo and Airbnb, has expanded consumption...
