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Keywords: Values–beliefs–norms
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Journal Articles
An integrated framework examining sustainable green behavior among young consumers
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (4): 333–344.
Published: 25 April 2022
... individuals’ belief structure and norms, not much has been done to examine the interplay between environmental, personal and behavioral domains in sustainable consumption. Drawing on the theoretical perspectives of the social cognitive theory (SCT) and value–beliefs–norms (VBN), this study aims to contribute...
