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Keywords: Vindictive complaining
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (6): 721–733.
Published: 19 April 2023
... are calculated using the bootstrap method by creating estimands to test the effects. Findings Machiavellianism is less likely to drive avoidance and negative affect, reducing desire for revenge, negative word of mouth and vindictive complaining. Those with narcissism tendencies are likely to develop...
