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Keywords: Visual fluency
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Journal Articles
When face engulfs the field: differential effects of visual quality levels in print ads
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (4): 225–233.
Published: 08 June 2015
..., the presence or not of a human face and the kind of verbal claims (self-centered vs product-centered) were manipulated, as well as visual fluency manipulated by varying the clarity of the ads. Findings – As expected, the presence of a human face, as opposed to just a product picture, has led to stronger...
