Keywords: War
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Journal Articles
Journal of Consumer Marketing (2012) 29 (5): 319–332.
Published: 27 July 2012
... of origin has: a positive impact on consumers' product evaluation and willingness to buy foreign products; a weakening effect on the negative impact of war and economic animosity on willingness to buy foreign products; and a weakening effect on the negative impact of consumer ethnocentrism...

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