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Keywords: War animosity
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (5): 319–332.
Published: 27 July 2012
... with a modification. Although animosity was considered a second order model at Klein et al.'s (1998) original study, we use war animosity and economic animosity as separate constructs to study the possible differentiating effects of these two sub‐dimensions of animosity. Another reason we modify...
