Keywords: Water conservation
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Journal Articles
Journal of Consumer Marketing (2018) 35 (6): 644–652.
Published: 13 November 2018
...Janna M. Parker; Doreen Sams; Amit Poddar; Kalina Manoylov Purpose The purpose of this study (mixed-method) was to examine the effectiveness of two types of marketing interventions on water conservation behavior and to compare behaviors to self-reported conservation claims. Design/methodology...

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