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Keywords: Worry
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Journal Articles
Journal of Consumer Marketing (2017) 34 (7): 566–576.
Published: 13 November 2017
...Bing Shi; Shanshan Li; Xiao Zhang; Dan Zhang Purpose The purpose of this research is to examine the role of worry versus sadness in influencing young consumers’ purchase decisions and to clarify the differences across the worry–consumption versus the sadness–consumption relationships. Design...

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