... such as China. © Emerald Group Publishing Limited 2010 Youth China Money Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. The accumulation, possession, and spending of money is central to modern market‐driven cultures...

... --> Marketing Brand loyalty Product differentiation Youth Chasing Cool examines the much‐revered process of identifying what is “cool” for today's young consumers. Although named Chasing Cool, this book points out that as a result of chasing cool, companies are only uncovering the last...

... and importance – moderate norms‐loyalty relationships. Design/methodology/approach Using a two‐study approach focusing on youth, an Australian study (n=244) first augmented TPB with descriptive norm. A Singapore study (n=415) followed up with how consumption characteristics might moderate...

... Publishing Limited 2007 Youth Socialization Information media Cross‐cultural studies Denmark Hong Kong An executive summary for managers and executive readers can be found at the end of this article. Children and young people are increasingly being considered consumers...

... 2007 Hispanics Youth Family Acculturation Fashion industry Cross‐cultural studies An executive summary for managers and executive readers can be found at the end of this article. Over recent years, marketers have become increasingly interested in the Hispanic population...

... a brand or service. © Emerald Group Publishing Limited 2007 Marketing strategy Youth Perception Disclosure An executive summary for managers and executive readers can be found at the end of this article. A typical 12‐week buzz campaign using one thousand agents costs about...