... the literature on Flow theory, as well as game development strategies that foster gamer loyalty, purchase intentions and sustained engagement. Design/methodology/approach Using Flow as a theoretical foundation, this study examines how specific dimensions of flow including concentration, interactivity...

... by six organisations in the USA and Australia, drawing on existing models of interactive communications. Design/methodology/approach The paper is based on analysis of a random sample of tweets sent by each account. Findings The results demonstrate different ways in which the interactive...