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Journal of Fashion Marketing and Management
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Issue
1 March - Volume 8, Issue 1, Pages 11 - 128
1 June - Volume 8, Issue 2, Pages 136 - 247
1 September - Volume 8, Issue 3, Pages 256 - 351
1 December - Volume 8, Issue 4, Pages 362 - 454
Volume 8, Issue 2
1 June 2004
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ISSN
1361-2026
EISSN
1758-7433
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Book Review
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China textile trade
Gail Taylor
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Perception of US branded apparel in Shanghai
Marilyn Delong
;
Mingxin Bao
;
Juanjuan Wu
;
Huang Chao
;
Meng Li
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Consumption of children's wear in a big city in Central China: Zhengzhou
Xiaopeng Chen
;
Wai Man Au
;
Kejing Li
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for Consumption of children's wear in a big city in Central China: Zhengzhou
A comparative study on new retailing outlets in the Shanghai apparel market
Jun Li
;
Yunyi Wang
;
Nancy L. Cassill
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for A comparative study on new retailing outlets in the Shanghai apparel market
Fashion consciousness of Chinese, Japanese and American teenagers
R. Stephen Parker
;
Charles M. Hermans
;
Allen D. Schaefer
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for Fashion consciousness of Chinese, Japanese and American teenagers
Perceptions of countries as producers of consumer goods
:
A T‐shirt study in China
Sadrudin A. Ahmed
;
Alain d'Astous
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for Perceptions of countries as producers of consumer goods<span class="subtitle-colon">: </span><span class="subtitle">A T‐shirt study in China</span>
Supplier‐retailer relationships in China's distribution channel for foreign brand apparel
Marsha A. Dickson
;
Li Zhang
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for Supplier‐retailer relationships in China's distribution channel for foreign brand apparel
The impact of WTO accession on the Chinese garment industry
Chien‐Hsun Chen
;
Hui‐Tzu Shih
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for The impact of WTO accession on the Chinese garment industry
Apparel industry in East Asian newly industrialized countries
:
Competitive advantage, challenge and implications
Byoungho Jin
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Book Review
The Myth of Market Share: Why Market Share is the Fool's Gold of Business
Malcolm Pennington
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The role of fashion influencers in shaping consumer attitudes and purchase intentions
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