...Katelyn Sorensen; Jennifer Johnson Jorgensen Purpose This paper aims to use Q methodology to investigate Millennial perceptions toward private label or national brand apparel. Design/methodology/approach Q methodology was chosen to identify factors, which correspond to patterns of perceptions...

...Durgesh Kumar Agrawal Purpose This paper aims to examine the online apparel shopping behaviour of Generation Y (Gen Y) in an unprecedented digital dissemination era. Design/methodology/approach For this purpose, a “mixed-method approach” was used with an explanatory sequential research design...

...Dora Appiadu; Mercy Kuma-Kpobee; Efua Vandyck Purpose The purpose of the study was to identify the apparel shopping styles of Ghanaian female young adults and to assess the applicability of the consumer styles inventory (CSI) within the Ghanaian context. Design/methodology/approach...

...Fatma Baytar; Telin Chung; Eonyou Shin Purpose Augmented Reality (AR) integrates computer-generated images to a physical environment in real-time. Online apparel shopping presents some product-related risks, as consumers can neither physically see and touch the products nor try them...

...Youngji Lee; Nancy Hodges Purpose The purpose of this paper is to explore experiences with shopping for apparel among mothers of young girls who wear plus sizes. Design/methodology/approach A qualitative approach was employed to collect data, including in-depth interviews and online...

... that consumers seek a balance of typicality and novelty in products. The purpose of this paper is to test the MAYA principle specific to various categories of apparel. By drawing from the MAYA principle as a two-factor theory, the effects of specific aesthetic properties (i.e. typicality and novelty) of apparel...

...Vineet Kaushik; Sanjay Dhir Purpose The purpose of this paper is to study, explore and rank the non-conforming factors in apparels purchased from e-shops. Design/methodology/approach Data were collected by visiting and interacting people in colleges and through the structured online...

.... These questionnaires concern consumer behaviour in relation to CSR practices of 21 popular apparel companies in the UK. Findings Results suggest that consumers’ pro-social priority is significantly related to pro-social consumption and that consumers’ awareness of CSR practices is insignificantly associated...

... for apparel and grooming-related products. The stronger the men’s psychological drive to have a lean body and the more they focused on their appearance and invested in their looks, the more likely they were to view apparel as important to them. The more psychologically and behaviorally involved the gay men...

... only Consumer behaviour Consumer attitudes Fashion leaders Apparel Clothing The self-concept is a primary determinant of people’s self-presentations and the specific aspects of self that individuals wish to control and portray. Self-presentation is the process by which people...

... apparel products. Design/methodology/approach For the current study, the meta-theoretical model of motivation and personality (3M) and its hierarchy of traits proposed by Mowen (2000) were adapted to use in the context of online purchase of mass-customised apparel products. Appropriate and significant...

...Kim K.P. Johnson; Jung Mee Mun; Yoori Chae Purpose The purpose of this paper is to investigate attitude, subjective norm, perceived integrity of participants, materialism, and previous experience with collaborative consumption (CC) offline as antecedents to the CC of apparel facilitated...

...Laurel Dawn Romeo; Young-A Lee Purpose – The purpose of this paper is to explore apparel-related issues experienced by plus-size female teens around the functional, expressive, and aesthetic consumer needs model. The goal was to uncover any issues which have interfered with or restricted apparel...

...Ben Touchette; Morgan Schanski; Seung-Eun Lee Purpose – The purpose of this paper is to examine features of branded entertainment in apparel brands’ Facebook pages based on the conceptual framework of play themes (Zhang, 2010). Design/methodology/approach – A content analysis was performed...

...Juanjuan Wu; Ju-Young M. Kang; Cara Damminga; Hye-Young Kim; Kim K P Johnson Purpose – The purpose of this paper is to test an online apparel co-design experience model and to investigate six determinants (perceived ease of use, perceived usefulness, enjoyment, level of personalization, social...

... of a motivational network of shoppers’ traits in consumption as well as to ascertain different shoppers’ typology from the configurations of personal factor attributes. Design/methodology/approach – Store-intercept method was used to collect data from a sample of 600 apparel adult shoppers at five shopping...

... gained from this study provides valuable insights for both academicians and industrial practitioners. © Emerald Group Publishing Limited 2014 Consumer behavior Apparel Consumer research Resort wear originally was a pre-season line of clothing targeted to affluent customers...

...Karen H. Hyllegard; Jennifer Paff Ogle; Ruoh-Nan Yan Purpose – The purpose of this paper is to explore consumers’ responses to prosocial marketing claims presented on apparel hang tags. Guided by the theory of reasoned of action, this study examined the impact of varied prosocial claims...

...Lynn Oxborrow; Clare Brindley Purpose – The apparel industry has acted as a microcosm of global industrial change, exemplified by changes in structure, relationships and technologies. The purpose of this paper is to identify the risk drivers, the changing supply strategies and the relationships...

...Huantian Cao; Rita Chang; Jo Kallal; Grace Manalo; Jennifer McCord; Jenna Shaw; Heather Starner Purpose – Excess consumption of apparel is driven by the apparel industry to offer more styles at lower prices in shorter time and the consumers’ desire to change fashion. The purpose of this paper...