... show that the order of importance of source credibility components in affecting consumer trust in a brand is trustworthiness, expertise, similarity and attractiveness. Additionally, brand loyalty is directly affected by brand trust. Research limitations/implications The current study offers...

...Miao Miao; I. Go; Cui Linyuan; Kayo Ikeda; Hideho Numata Purpose To investigate (1) the relationship between young adults' behavioural brand loyalty (BBL) and Japanese fashion companies' financial performance (FP) and (2) FP improvement from the perspectives of social media brand engagement...

...Khyati Shetty; Jason R. Fitzsimmons Purpose The purpose of this research study is to empirically investigate a hypothesized theoretical framework that captures the impact of brand personality congruence, brand love and brand attachment on brand loyalty in the luxury branding sector. Design...

..., brand self-connection and brand image) of BESC that in turn, enhance brand loyalty and positive word-of-mouth (WOM) in the context of luxury fashion brands. Design/methodology/approach A descriptive survey approach was utilized and data were analyzed using structural equation modeling (SEM...

... in the electronic shopping is confirmed. Innovation Quality Customer satisfaction E-commerce Brand loyalty Fashion industry is an important contributor to European Union economies (Ananda et al., 2015) and the area of undergarment purchasing is an important focus of interest for researchers...

..., increase brand loyalty and target different market segments. Design/methodology/approach – This paper draws on material for comparative analysis from three home magazines (Wallpaper, Ideal Home and Elle Decoration). It combines quantitative methods (content analysis...

...Fariba Esmaeilpour Purpose – The purpose of this paper is to examine the effects of functional (perceived quality) and symbolic (personality congruence, user imagery congruence, brand prestige and brand tribalism) brand associations in attitude and brand loyalty of Generation Y’s consumers...

...Professor Ian Phau and Min Teah; Hye Jung Jung; Yuri Lee; HaeJung Kim; Heesoon Yang Purpose – This paper aims to identify the dimensionality of country image (CI) for luxury fashion brand and examine the multi-faceted impacts of CI on brand awareness, perceived quality, and brand loyalty...

...Ian Phau; Min Teah; Jing Theng So; Andrew Grant Parsons; Sheau‐Fen Yap Purpose The purpose of this study is to develop and empirically test a theoretical framework that captures the impact of corporate branding on customer emotional attachment and brand loyalty in the luxury fashion market...

...) and symbolic brand associations (personality congruence and brand prestige) in creating brand loyalty in the ready‐to‐wear sector from the perspective of Generation Y consumers. Design/methodology/approach The research employs a structural equation modeling method based on data collected from 564...

...Ronald E. Goldsmith; Leisa R. Flynn; Ronald A. Clark Purpose The purpose of this paper is to show how materialism, brand engagement in self‐concept (BESC), and status consumption influence clothing involvement and brand loyalty. Design/methodology/approach The authors use data from a survey...

...Jungmi Oh; Susan S. Fiorito To be a dominant company (in other words, a long‐term successful company), it is an enormous task to build brand loyalty, to reach brand loyal customers, and to give those customers’ product satisfaction. The purpose of this study was to identify clothing brand loyal...