...Dong Shen; Qiuyue Wang Purpose The purpose of this paper is to examine Chinese consumers’ perception of US-made clothing and purchase intention to US-made clothing; to explore the role of brand in the relationship between country of origin (COO) and consumer perception and purchase intention...

...Arooj Rashid; Liz Barnes; Gary Warnaby Purpose – The purpose of this paper is to provide a new perspective by conceptualising country of origin (COO) from a management perspective, identifying the impact different COO constructs have in the context of fashion retailer and manufacturer businesses...

... and Diamantopoulos (2009) differentiate between the uni-dimension of CI and the images of products made in a specific country product image (PI), country of origin (CoO) image (CI), and product-country image. However, many studies have blurred the distinction between CIs and CoO or country of manufacturing (CoM...

..., 1987): RQ3. Will they have favourable attitudes towards foreign branded but domestically made underwear? This paper will first examine the relevant literature pertaining to country of origin and ethnocentrism leading to hypotheses development. This is followed by the methodology, data...

... if it is more expensive (Mohamad et al., 2000), luxury brands (Mohamad et al., 2000 ; Beaudoin et al., 1998), more fashionable brands (Beaudoin et al., 1998) and favourable country of origin (O'Cass and Lim, 2002). Thus, it is important to examine the fashion context...

... to this are addressed. A multi‐attribute analysis with country‐of‐origin variables indicates that the perception of a T‐shirt quality was strongly related to price and product satisfaction assurance, whereas the perception of a T‐shirt purchase value was mainly linked to satisfaction assurance. It is therefore...