...Dong Shen; Qiuyue Wang Purpose The purpose of this paper is to examine Chinese consumers’ perception of US-made clothing and purchase intention to US-made clothing; to explore the role of brand in the relationship between country of origin (COO) and consumer perception and purchase intention...

...Arooj Rashid; Liz Barnes; Gary Warnaby Purpose – The purpose of this paper is to provide a new perspective by conceptualising country of origin (COO) from a management perspective, identifying the impact different COO constructs have in the context of fashion retailer and manufacturer businesses...

... Yuri Lee can be contacted at: yulee3@snu.ac.kr © Emerald Group Publishing Limited 2014 Brand loyalty Country of origin The recent lawsuits between Apple and Samsung stand as evidence for not only the ongoing battles for brands’ patents on design innovation and technical performance...

...., 2007 ; Phau and Yip, 2008 ; Kim et al., 2009 ; Jin et al., 2010). As such, this leads to the gateway of studying the country of origin effects of fashion products relevant in today's age, none more so when today's goods are branded in one country but manufactured in another...

... found that younger Australians are more likely to purchase foreign made apparel, which means that they have lower consumer ethnocentrism (Fischer and Byron, 1997 ; Patterson and Tai, 1998). Country of origin Attitudes Young adults Australia Premium products Clothing Studies have found...

... to this are addressed. A multi‐attribute analysis with country‐of‐origin variables indicates that the perception of a T‐shirt quality was strongly related to price and product satisfaction assurance, whereas the perception of a T‐shirt purchase value was mainly linked to satisfaction assurance. It is therefore...