...: $10 for five days; secondhand purchase: $20 for shirt and $45 for handbag). Collaborative consumption Consumer contamination effect Fashion sharing Contact On the other hand, consumer ownership indicates shared goods owned, managed and merchandised by consumers, who merely borrow...

... of collaborative consumption in general and the fashion library concept in particular. The study contributes to the discussions of whether and how fashion sharing and collaboration holds promise as a viable business model and as a means to promote sustainability. The purpose of this paper is to explore barriers...