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Keywords: Intention
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (6): 1135–1150.
Published: 26 February 2024
... a significant effect on attitude. These performance risks, together with the consumer's attitude towards renting, have a negative effect on the intention to rent. Originality/value Factors that have a negative effect on attitude have been studied less than the facilitators of attitude. This is the first...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 154–168.
Published: 11 May 2015
...Ian Mull; Jamie Wyss; Eunjung Moon; Seung-Eun Lee Purpose – The purpose of this paper is to examine consumers’ perceptions of using different types of 3D animated avatars as salespeople based on credibility, homophily, attractiveness and intention to interact. Design/methodology/approach...
