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Keywords: Premium products
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 397–417.
Published: 16 May 2022
... and allure of luxury consumption can be reproduced through luxury apparel shoppers' embodied interactions with salespeople and relevant audiences in connected store environments. Luxury marketing Fashion retailing Premium products Internet marketing E-commerce Innovation The COVID-19 pandemic...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 169–187.
Published: 11 May 2015
... Premium products Sweatshops The fashion apparel industry has been aggressively embroiled in the controversial use of sweatshops (Coakley and Kates, 2013 ; Palmer, 2013). Most American apparel manufacturers and retailers source and import their products from approximately 150 undeveloped...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (2): 231–245.
Published: 08 May 2009
.... Melika Husic can be contacted at: melika.husic@efsa.unsa.ba © Emerald Group Publishing Limited 2009 Consumption Design Consumer behaviour Premium products Bosnia and Herzegovina For centuries, people worldwide have satisfied themselves with the possession of beautiful goods...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (1): 68–89.
Published: 29 February 2008
... and Lim, 2001, 2002). As a result: Ian Phau can be contacted at: ian.phau@cbs.curtin.edu.au © Emerald Group Publishing Limited 2008 Country of origin Attitudes Young adults Australia Premium products Clothing Therefore, it is assumed that country of brand origin (O'Cass...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (3): 306–317.
Published: 01 September 2005
... Consumer psychology Brands Clothing Premium products Brand awareness National brands such as Mexx, Guess, and Ralph Lauren are very much present in the ready‐to‐wear clothing industry. Brand names are powerful sources of inferences concerning the quality of products (prestige, durability, etc...
