Skip to Main Content
Keywords: Premium products
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 397–417.
Published: 16 May 2022
... Limited Licensed re-use rights only Charles Aaron Lawry can be contacted at: clawry@purdue.edu Luxury marketing Fashion retailing Premium products Internet marketing E-commerce Innovation Status goals are outer-directed and encourage shoppers to seek status...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 169–187.
Published: 11 May 2015
... not made in sweatshops (Fuchs et al., 2013). Professor Ian Phau can be contacted at: ian.phau@cbs.curtin.edu.au © Emerald Group Publishing Limited 2015 Fashion Theory of planned behaviour Luxury brands Luxury consumers Premium products Sweatshops The fashion...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (2): 231–245.
Published: 08 May 2009
.... Consumption Design Consumer behaviour Premium products Bosnia and Herzegovina For centuries, people worldwide have satisfied themselves with the possession of beautiful goods. As a result, luxury products have been the subject of intensive discussion and debate. Today, consumers have...
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (3): 306–317.
Published: 01 September 2005
... brands (NDP Group, 2003). Consumer psychology Brands Clothing Premium products Brand awareness National brands such as Mexx, Guess, and Ralph Lauren are very much present in the ready‐to‐wear clothing industry. Brand names are powerful sources of inferences concerning the quality...

or Create an Account

Close Modal
Close Modal