...Annuska Toebast-Wensink; Mirella Soyer; Tijs Timmerman; Marko P. Hekkert; Karlijn L. van den Broek Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between...

... participants from two distinct ACVCs. Findings Effectively communicating the sustainability of clothing fibre demands thoughtful consideration of how knowledge is translated from farmer to retailer. The diverse nature of cotton production practices leads to varied understandings of sustainability, making...

...Katelyn Fulton; Seung‐Eun Lee Purpose The purpose of this study is to identify retailers selling sustainable apparel goods on the internet and examine their sustainable initiatives in the supply chain based on the United Nation's Global Reporting Initiative (GRI), one of the most widely used...

...Jennifer M. Mower; Minjeong Kim; Michelle L. Childs Purpose To fill a gap in external atmospheric literature and provide useful information for small store retailers, this study aims to investigate the influence of external atmospheric variables, specifically window displays and landscaping (i.e...

...Yao Lu; Elena E. Karpova; Ann Marie Fiore Purpose The purpose of this paper is to provide a theory‐based framework that informs a fashion retailer's entry mode choice into a foreign market. Design/methodology/approach Aspects of transaction cost, bargaining, resource based...

...Helen Goworek Purpose The purpose of this paper is to investigate contemporary practice in product development for clothing sold by UK fashion retailers, focusing on three essential types of participant: textile designers, fashion designers, and fashion buyers. Design/methodology/approach...

... the retailer. Extending the models increased the explained variance for Groups 1, 2, and 3, with several variables adding predictive utility. Research limitations/implications A fair labour message may contribute to positive evaluations of apparel advertisements and may build positive attitudes toward...

... Publishing Limited 2007 Fashion industry Internet Retailers Consumer behaviour The vast expanse of science and civilization has dramatically changed the experience of human life. The universality of computer and internet utilization has increased the rate of change so quickly...

...Genessa M. Fratto; Michelle R. Jones; Nancy L. Cassill Purpose The aim of this paper is to investigate competitive pricing strategies of apparel brands and retailers. Design/methodology/approach The paper begins with a broad discussion of competition by examining Porter's five forces model...

... been used to determine if any statistically significant difference exists between the financial performance of retailers split into two groups; fast fashion and non‐fast fashion Findings The research shows that no statistically significant difference exists between the financial measures of the two...

...‐fashion” fashion consumption creates the distinction necessary for men to create a defensible masculine practice. Practical implications The “anti‐fashion” motivation is of interest to marketers and provides a basis for planning retailing and branding approaches. The key to fashion marketing for men...

... the benefits obtained by the buyers. Thus, within the service sector, retail firms establish the management of customer loyalty as one of their priorities, wherefore they develop a series of defensive strategies directed at their retention (Sirohi et al., 1998). However, to correctly design...

...Marsha A. Dickson; Li Zhang This study investigated how Chinese retailers perceive their foreign brand apparel suppliers and explored the use of power theory for explaining these relationships. A survey of 150 apparel retailers operating in Beijing, China provided data for the study. Referent power...