...Danielle Sponder Testa; Elena E. Karpova Purpose Decision-makers must be well-informed to successfully impact the future of the business. The purpose of this study was to explore experiences of US fashion retail executives when making business decisions to understand what resources and strategies...

...Christopher J. Parker; Lu Wenyu Purpose The purpose of this paper is to establish the influence of shopping motivations on Chinese fashion retail engagement relative to demographics, monthly spend on fashion items and high street/electronic commerce (e-commerce) preference. This is to determine...

... generalizable results. Practical implications – The findings of this study enable retailers to understand how body image can impact the customers perceptions of their stores and their employees. Marketers and retailers should focus on marketing to Millennial females through more personal approach...

... is on the point of collapse. Since the 1980s, radical re-structuring aimed at reducing industry protection to encourage greater international competitiveness and innovation. Key policies have included tariff reduction, new forms of industry assistance, new manufacturing techniques, changing retail forms...

... to uncover and describe hedonic customer responses to replica and fast fashion, the results of which update fast fashion and the luxury brand literatures and demonstrate the importance of creativity in the experience. Brand building Buyer behaviour Consumer research Fashion retailing Quick response...

... were made to multiple brands. Ethnographic research on the consumer experience was carried out in two locations of a major brand's flagship store. Findings The authors arrive at definite characteristics comprising branding strategies, retail practices, and the consumer experience. The findings...

... value and brand relationship is examined. © Emerald Group Publishing Limited 2012 Korea Brands Fashion Retailing Consumer behaviour Value Customers The luxury market has shown incredible global expansion over the past two decades and was estimated as $229 billion in 2009 (Dona...

.... Recommendations on how specific apparel retailers can better target senior females are presented. Originality/value Research regarding the complex fashion needs, and purchase decisions of senior females, is sparse. This research contributes to the literature on fashion and apparel by examining how different...

...Manveer Mann; Sang‐Eun Byun Purpose The Indian retailing industry has undergone dramatic changes because of the government's recent liberalization in retail sectors along with the country's rapid economic development and emerging consumer groups with market power. Despite the increasing importance...

...Julie McColl; Christopher Moore Purpose It has been proposed within the branding literature that the theory of the brand be extended within a variety of industries. The purpose of this paper is to offer a deeper understanding of the centrality of the own brand to fashion retailer brand strategy...

... merchandise, and produce merchandise for sale in two or more countries. In Hong Kong, DL stores are mostly located in the central business districts (CBDs). Since most of the DLs are situated in the CBDs, retailers can take advantage of accumulative attraction (Ogden, 2005). DLs, such as Calvin Klein...

... Retailing Market segmentation Strategic mangement Managing Fashion and Luxury Companies is intended to be one of the first European and Italian contributions to international students, researchers and managers interested in the fashion and luxury industry. To reach this aim, Erica Corbellini...

...Jennifer Yurchisin; Mary Lynn Damhorst Purpose The purpose of this research is to investigate the relationship that exists, if any, between employee appearance and organizational identification in the context of apparel retail stores. Design/methodology/approach Salespeople from a variety...

...Eundeok Kim; Kim K.P. Johnson Purpose This paper, with part 1, aims to investigate the opinions of professionals working in the fashion industry on the future (i.e. next ten to 20 years) of fashion production and retailing. Design/methodology/approach Data in the form of essays were collected...

...Carmen Lopez; Ying Fan Purpose Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an international marketing perspective using Spanish fashion retailer Zara as a case study...

.... In addition, participants' consideration of return policies was not related to their innovative or impulsive purchase behaviors. Practical implications Findings are useful to retailers to better understand characteristics of frequent returners and to make informed decisions about developing optimal return...

...Cheng Yu Sum; Chi Leung Hui Purpose The purpose of this paper is to investigate which dimension of salespersons' service quality is of most importance for customer loyalty in a fashion chain stores setting. It also aims to assess the effects of two retail environmental factors (price level...

...Marguerite Moore; Jason M. Carpenter Purpose This paper aims to examine differences in generational perceptions of market cues related to price, quality and shopping enjoyment in the apparel retailing context. Design/methodology/approach A cross‐section of US apparel consumers (n=342...

... percent shopped at non‐local retailers. About 60 percent reported that they never shopped from TV shopping channels. Confident/fashion‐conscious shopping orientation and catalog/internet shopping orientation were found to be key predictors of customer satisfaction level with information search via multi...

...René P. Spijkerman Purpose The purpose of this paper is to provide an overview about the Dutch fashion retailers' use of internet sites and the Dutch consumers' appreciation of apparel e‐tailing. Design/methodology/approach A selection of apparel chain stores was made with the criterion...