...Sun Kyong Lee; Satomi Sugiyama; Joohye Park; Hongchan Lee; James E. Katz Purpose This study extended the theoretical concept and measurement of fashion attentiveness into the context of social media appropriation and further analyzed how social media appropriation relates to fashion influencer...

.... Originality/value Luxury brands' social media and gender work as moderators of the hypothesised relationships. The results also corroborate the idea that unconventional luxury is within the reach of many. The study employed a nonprobability convenience sampling method via Amazon Mechanical Turk...

... 04 2024 25 08 2024 12 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only SoLoMo Fashion retail SOR framework Social media Hedonic value Utilitarian value The contemporary landscape of retailing is witnessing...

... media and technical advances within the fashion business, the study aims to investigate the role of virtual fitting rooms in influencing consumer behaviour and purchase intentions through social media, with respect to fashion products. Design/methodology/approach The study used a combination...

...Tereza Blazkova; Esben Rahbek Gjerdrum Pedersen; Kirsti Reitan Reitan Andersen Purpose This study aims to deepen the understanding of what stakeholders talk about when it comes to sustainable fashion on social media and how. Sustainable fashion is a broad umbrella term, which can distract...

...Cherry T. Y. Cheung; Peggy M. L. Ng; On-Ting Lo; Sammi Keung Purpose This research aims to examine the interplay between social media engagement, motivation and materialistic values on purchase intention towards luxury fashion brands among young Chinese consumers in Hong Kong. The study explores...

...Jin Suk Lee; Hyun Young Cho Purpose This study addresses the lack of exploration of whether posting luxury products purchased on social media contributes to a favorable impression of oneself. It uncovers the underlying mechanisms shaping observers’ attitudes toward account holders sharing luxury...

... consumers on social media by adopting costly signaling theory. Design/methodology/approach A series of experimental studies were conducted to test the hypotheses. Thus, a 2 (organic vs. nonorganic) × 2 (luxury vs. non-luxury) between-subjects design was used in Study 1 (150 participants) and a 2...

...Alex Rudniy; Olena Rudna; Arim Park Purpose This paper seeks to demonstrate the value of using social media to capture fashion trends, including the popularity of specific features of clothing, in order to improve the speed and accuracy of supply chain response in the era of fast fashion...

...Angie Lee; Ann Marie Fiore Purpose The purpose of this study was to understand factors affecting market mavens' use of social media for fashion-related information provision. The study examined market mavens' motivations to share fashion-related information. Specifically, this study investigates...

...Sara Lewis Hood; Kristin Anne Thoney-Barletta; Lori Rothenberg Purpose This study explored the role that Instagram, a prominent social media platform, plays in the consumer decision-making process of young adults (age 18–27 years) in the United States as they shop online for apparel and interact...

...Aida Molina-Prados; Francisco Muñoz-Leiva; M. Belén Prados-Peña Purpose The purpose of this paper is to analyze how fashion consumers behave when they make purchases using social media platforms – specifically, Instagram. In particular, the work examines the role played by consumer–brand...

...Bo Ra Joo; Hye-Young Kim Purpose Building on the Brands as Intentional Agents Framework (BIAF), the aim of this study is to demonstrate the effectiveness of social media marketing (SMM) as a tool to communicate luxury fashion brands' good intentions toward the general public. Design/methodology...

... period was analyzed and categorized according to content theme. Data were analyzed for quantity of Likes and Comments (engagement) to identify engagement strategies with each of the brand groups. Findings It was found that different strategies may be taken regarding social media strategy for SFB, SAB...

... decorating approaches to DTG and growing market niches for DTG. Interpretation of the yearly networks suggests evolution of this domain over the investigation period. Originality/value The social media based, data mining-driven SNA method provides a novel path and a powerful technique for scholars...

...Laura Rienda; Lorena Ruiz-Fernández; Lindsey Carey Purpose This research investigates the role that having a trademark and a social media presence play in the development of international activities as well as their influence on performance for small and medium-sized enterprises (SMEs) operating...

... traits on social media activities, which could affect eco-friendly behaviour and environmental concerns for fashion production. This impact is influenced by the use of WOM on sustainability in the fashion industry. Design/methodology/approach The partial least squares structural equation modelling...

... (Lang and Armstrong, 2018). Such trends are most commonly led by fashion influencers (FIs) or leaders (Park and Kim, 2016). FIs are personalities with large number of followers on social media who generate fashion content and have the power to persuade followers' opinion and purchase behavior...

...Jill Nash Purpose The purpose of this paper is to explore the levels social media (SM) platforms are influencing consumer decision-making process for Generation X and Y consumers in the retail fashion environment. Design/methodology/approach This study adopts an interpretive, exploratory...

...Andrea Geissinger; Christofer Laurell Purpose The purpose of this paper is to explore the effects of fashion weeks on brand constellations of participating fashion companies in social media. Design/methodology/approach The study analyses how brand constellations take form for seven Swedish...