...Veya Seekis; Zali Yager; Karlien Paas Purpose Despite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that all women, even those with lower body appreciation, should feel included...

..., this paper aims to fill a palpable gap in the literature by exploring the UK Black African women's taste for luxury fashion consumption. Design/methodology/approach The study is interpretive in nature with the use of 20 in-depth interviews conducted with Black African women through the use of snowballing...

...Grant Anthony O’Sullivan; Clare Hanlon; Ramon Spaaij; Hans Westerbeek Purpose The activewear industry would benefit from an evidence-based understanding of how activewear is incorporated into women’s lives and their changing participation in physical activity. Activewear brands may be missing...

... Publishing Limited 2012 Small to medium‐sized enterprises Fashion retailing Store environment Sensory shopping/experience Female shoppers Vintage Photo‐elicitation Fashion Shopping Consumer behaviour Women As consumer decision making has shifted from the rational to the emotional...

... sale sites. Consumer behaviour Women Fashion Web sites Internet Internet marketing Fashion retailing © Emerald Group Publishing Limited 2012 The purpose of this study was to determine consumer characteristics that might predict the degree of intention to purchase from private...

...Debbie Risius; Richard Thelwell; Chris Wagstaff; Joanna Scurr Purpose In addition to the psychological differentiation of older women, ageing has numerous effects on the breast, influencing the volume, density and constitution of the tissue. It is currently unknown how these changes may affect bra...

... © Emerald Group Publishing Limited 2012 --> Education Textile industry Unemployment Women 2011 Awards for Excellence Article Type: LiteratiNetwork From: Journal of Fashion Marketing and Management, Volume 16, Issue 1. The following article was selected...

...Arpita Khare; Ankita Mishra; Ceeba Parveen Purpose The purpose of this paper is to study the influence of collective self esteem, age, income, marital status, and education of Indian women in predicting their fashion clothing involvement. Design/methodology/approach Data were collected...

... explore clothing acculturation of Black African women in London, UK. Design/methodology/approach A total of 20 in‐depth interviews were conducted with women of Black African ethnicity resident in London, as recruited through the use of purposive and snowballing sampling methods. Findings...

.... Practical implications The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications The results inform the debate over skinny models vs real women in advertising. Originality/value Previous research regarding the effectiveness of real...

...Elizabeth Newcomb; Cynthia Istook Purpose This study aims to investigate the apparel fit preferences of Mexican‐American women between the ages of 18 and 25 years old from the Southwestern USA. The study also seeks to analyze the effect of body shape perception, body mass index, and clothing size...

...Wi‐Suk Kwon; Sharron J. Lennon Purpose The purpose of this paper is to explore brand association dimensions important to consumers of US specialty apparel brands targeting young women and develop a valid and reliable brand association scale for assessing and monitoring consumers' associations...

..., as well as strategies for developing successful sustainable apparel products that consumers will purchase. Hae Jin Gam can be contacted at: hjgam@ilstu.edu © Emerald Group Publishing Limited 2011 Consumer behaviour United States of America Fashion Women Marketing strategy...

...Maria Holmlund; Anne Hagman; Pia Polsa Purpose Despite mature consumers' monetary power and their growing share of many product markets, research especially on mature women's buying behaviour and attitudes is still scarce. The purpose of this paper is to explore and analyse mature women's buying...

..., and to decide where she would go from there. Research limitations/implications The study focuses on women employed at a single manufacturing facility and within a single state in the southeastern USA. Implications of the meanings of participants' experiences for their community and for the future...

...Michelle R. Jones; Valerie L. Giddings Purpose The purpose of this paper is to assess tall women's satisfaction with the fit and style of apparel for tall women. Design/methodology/approach A total of 75 US women, who were at least 5 feet 8 inches and between 18 and 54 years old, were asked...

... Limited 2009 Garment industry Clothing Buying behaviour Personality Women Wicklund and Gollwitzer (1982) stated that people may use symbols to build or maintain a complete self definition as part of a commitment to a self defining goal. Consumers may compulsively buy products...

...Thinada Piamphongsant; Rujirutana Mandhachitara Purpose The purpose of this paper is to examine the relationship between independent and interdependent self‐construal and attention to social comparison information (ATSCI) on professional career women's fashion clothing conformity. Design...

.... It segments shoppers on their actual shopping behaviour rather than psychometrics. Richard Michon can be contacted at: rmichon@ryerson.ca © Emerald Group Publishing Limited 2008 Shopping centres Women Fashion Consumer behaviour United States of America Mall operators and retailers...

...Shinobu Majima Purpose The purpose of this paper is to model the relationships between women's outerwear consumption, frequency of purchase and consumer profiles, and to analyse historical changes in particular, using repeated cross‐sectional data on household expenditure. Design/methodology...