... in alignment with local values and community norms. Originality/value This study is among the first to empirically examine materialism’s moderating role in ethical consumption within an Islamic context. It provides a nuanced, culturally relevant framework for understanding value-driven consumer behavior...

... < 0.001) and consumer behavior (β = 0.337, p < 0.001), whereas digital literacy has a positive effect on consumer behavior (β = 0.236) but increases perceived risk (β = 0.451). Both trust and risk mediate behavioral outcomes, and cultural values have a negative...

... Licensed re-use rights only Consumer behavior Trust Islamic religiosity Islamic digital banking UTAUT2 C12 E42 G21 G41 Digitalization has significantly transformed the Islamic finance sector, increasing accessibility (Maksum et al., 2025), efficiency (Alsmadi and Al...

... of traditional retail branding mechanisms. Halal e-commerce Brand association Brand loyalty Shopping convenience Customer experience Perceived quality Digital trust Brand equity Halal certification Consumer behavior The global halal market is undergoing a transformative shift as e-commerce...

... intention-based theories such as the theory of planned behavior and the theory of reasoned goal pursuit ( TRGP ) by including the moral-spiritual dimension as a motivator of intention. It enables experts to elucidate Muslim consumer behavior about halal consumption, grounded in Islamic principles...

... turnaround strategy to overcome their most crucial problems in Islamic banks. Practical implications This study proposes a solution to assist managers in formulating a market-driving strategy for the expansion of Islamic banks, taking consumer behavior into account. This emphasizes the need to move away...

... public opinion and consumer behavior, particularly in response to geopolitical events. The findings contribute to the understanding of how digital activism can directly impact corporate performance, reputation and brand sentiment in a globally connected marketplace, providing a foundation for future...

.... Originality/value Positioned at the crossroads of Africa and the Middle East, Morocco is not immune to the conflict’s impact on marketing and consumer behavior. This research offers a novel approach to understanding Moroccan consumers’ intention to boycott Israeli surrogate products. This study contributes...

...Muhammad Bilal Zafar; Mohd Fauzi Abu-Hussin Purpose The purpose of this study is to provide a comprehensive exploration of academic research on halal purchasing decisions and consumer behavior by integrating bibliometric and systematic review methodologies. Design/methodology/approach...

... rights only Halal market Consumer behavior Consumer attitude Perceptions Buying intentions As the global halal market is expected to grow to US$3.2tn by 2024, India has become a significant producer and exporter of goods to meet the growing demand in various industries (Mani, 2023...

... of Muslim consumers in Malaysia. Originality/value This study contributes to understanding the factors that influence Muslim consumers’ behavior toward halal nutraceutical products by adopting the Social Cognitive Theory and Islamic Theory of Consumer Behavior. Siti Nurunnajwa Shamsudin can...

... (IBF) Conventional banking and finance (CBF) Consumer behavior Australia Home loans Theory of planned behavior Australian Muslims Religiosity Muslims are reported to be the second-largest religious group in the world, with 1.8 billion (24.1% of the world’s population) estimated...

... have a common feature: regardless of their cultural and religious backgrounds, place of residence or demographic characteristics, they are all consumers. Understanding consumer behavior and identifying the factors that influence purchasing decisions is an important element for businesses to succeed...

...ShabbirHusain R.V.; Balamurugan Annamalai; Shabana Chandrasekaran Purpose This study aims to conduct a systematic literature review on consumer behavior (CB) in Islamic banking (IB), encompassing an overview of researched contexts and topics, identifying literature gaps and proposing...

... 05 01 2023 27 04 2023 30 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Content credibility Perceived content quality Intention to watch Watch behavior Consumer behavior YouTube had been undoubtedly regarded...

... examining the state of impulsive buyer behavior in Azerbaijan and, most importantly, measuring the impact of the numerous factors behind it are lacking. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches...

...-compliant modus operandi and fair pricing. These mentioned studies, to the best of our knowledge, do not use any underlying theory to examine consumer behaviour of Islamic home financing. However, these studies contribute to the literature by extending a set of distinctive factors. The TPB...

... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Data envelopment analysis (DEA) Retailing Economic recession COVID-19 Retailer efficiency Recession In addition to affecting the world in terms of health, the COVID-19 pandemic has also ravaged...

..., non-Muslim producers, non-Muslim countries of origin and certification related to halal cosmetics are not explored. Gender is one of the market segmentation criteria (Kotler et al., 2013 , 2012 ; Kotler and Armstrong, 2016) and consumers’ behavior differs based on their gender level...

... animosity and consumer behavior in general, this study draws on the social identity theory (SIT) (Tajfel, 1974 ; Tajfel and Turner, 1986) as the basis for the proposed model. SIT consists of three processes, which are social categorization, social identification and social comparison. Several...