...Sri Rahayu Hijrah Hati; Rakotoarisoa Maminirina Fenitra; Adlin Masood; Hapsari Setyowardhani; Alina Abdul Rahim; Ujang Sumarwan Purpose This study aims to explore the impact of external stimuli – perceived product quality, advertising value and the halal logo – on Muslim consumers’ attitudes...

...Norhidayah Pauzi; Asbah Razali; Saadan Man; Syed Mohd Jeffri Syed Jaafar; Mohd Hafiz Jamaludin Purpose This study aims to examine attitude, perceived behavioral and religiosity that influence Muslim consumers’ intention in patronizing at food premises with halal logo. Design/methodology...

..., 2021). Muhammad Ashraf Fauzi can be contacted at: ashrafauzi@ump.edu.my 20 12 2023 25 02 2024 18 03 2024 23 03 2024 02 05 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Halal certification Halal logo...

... and approved as permissible or “Halal”) as crucial for Indian Muslim consumers’ actual purchase behaviours as well as their future repurchase intentions. This study aims to propose and empirically validate a model incorporating multiple expressions of religiousness and halal logo/certification to determine...

... to explore the influence of using the Halal logo on Muslim consumers’ attitudes toward food products using the neuroscience technology of functional magnetic resonance imaging (fMRI). Design/methodology/approach The theory of planned behavior represents the foundation of this research, where consumer...

...Farzana Quoquab; Nur Zulaikha Mohamed Sadom; Jihad Mohammad Purpose Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To fulfill...

...Zulfiqar Ali Jumani; Sasiwemon Sukhabot Purpose The demand for halal products is growing and attracting the attention of producers. In recent years, the importance of halal logo and popularity of halal products has increased. The purpose of this paper was to identify the behavioral intentions...

...Yukichika Kawata; Sheila Nu Nu Htay; Ahmed Syed Salman Purpose This study aims to examine whether citizens of non-Muslim countries accept products with a “halal” logo. In the era of globalization, one of the most crucial issues for Muslim travelers is reliable halal foods when visiting non-Muslim...