...Sasiwemon Sukhabot; Zulfiqar Ali Jumani Purpose This study aims to discuss the influence of Islamic brand attitude, Islamic brand knowledge and Islamic brand health advantages over the consumption behaviour towards Islamic brands among non-Muslims and tests the subjective norm (Muslim friends...

.... To represent Thai Muslim companies, Thai Muslims are marketing their goods by bearing the tagline “we are Islamic”. Scholars described it as “Islamic brands”. This research describes the significant feature of Islamic brands between Thai Muslim people. It examines, which of the Islamic brand dimensions...

...@ugr.es 06 10 2019 01 04 2020 19 06 2020 21 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brand communities Religious values Islamic brands Social media engagement behavior Online company-generated content...

...Zulfiqar Ali Jumani; Sasiwemon Sukhabot Purpose Multi-national corporations (MNC) are investing in Malaysia to serve Malay Muslims by carrying the tag line “we are Islamic” for their products. Academicians defined it, as “Islamic brand/s”. Islamic brand/s further divided into three subcategories...

...Syeda Nazish Zahra Bukhari; Salmi Mohd Isa Purpose The purpose of this study is to propose a conceptual model of Islamic branding. Based on the theory of self-congruity and existing literature, the conceptual model proposes three antecedents that can form the building blocks of Islamic branding...