The sacrificial HR strategy in call centers

Balancing the competing objectives of efficiency and service typically requires management compromises to be made. However, some call centers have found that a compromise is not necessary. By using a “sacrificial HR strategy”, they achieve both efficiency and high levels of service at the same time. This is possible because part of the sacrificial HR strategy is the deliberate, frequent replacement of employees in order to provide enthusiastic, motivated customer service at low cost to the organization. Describes a multiple‐case analysis of four call centers and the sacrificial HR strategy they used. The contingencies leading to the appearance of this strategy are discussed.