Editorial board

Co-Editors-in-Chief

Linda Alkire (née Nasr)
Texas State University - USA
linda.alkire@txstate.edu

Sertan Kabadayi
Fordham University - USA
kabadayi@fordham.edu

Managing Editor Stephanie Q Liu
The Ohio State University - USA
liu.6225@osu.edu

Former Editor Bo Edvardsson
Karlstad University - Sweden

Robert Johnston (deceased)
Warwick Business School - UK

Jay Kandampully
The Ohio State University - USA

Jos Lemmink
Maastricht University -

The Netherlands Social Media Coordinator Floriane Goosse
University of Namur -

Belgium Florence Nizette
University of Namur and Hasselt University -

Belgium Distinguished Advisory Board Lerzan Aksoy
Fordham University - USA

Leonard Berry
Texas A&M University - USA
Bo

Edvardsson
Karlstad University - Sweden

Raymond P. Fisk ServCollab
- USA

Anders Gustafsson
BI Norwegian Business School, Norway

Timothy L Keiningham
St John's University - USA

Martin Mende
Arizona State University - USA

Gaby Odekerken-Schröder
Maastricht University - Netherlands

Amy L Ostrom
Arizona State University - USA

Linda Price
University of Wyoming - USA

Maura Scott
Arizona State University - USA

Martin Wetzels
EDHEC Business School, Lille Campus - France

Jochen Wirtz
National University of Singapore - Singapore

Valarie Zeithaml
University of North Carolina Chapel Hill - USA

Associate Editor

Matthew Alexander
University of Strathclyde - UK

Faizan Ali
University of Galway - Ireland

Nisreen Ameen
Royal Holloway University of London - UK

Andres Barrios Universidad de los Andes
-

Colombia Liliana Bove
The University of Melbourne - Australia

Ilias Danatzis
Kings College London - UK

Julia A. Fehrer
The University of Auckland Business School - New Zealand

Kristina (Kris) Lindsey Hall
Louisiana State University - USA

Wafa Hammedi
University of Namur -

Belgium Dr Simon Hazee
Louvain School of Management -

Belgium Maria Holmlund
Hanken School of Economics - Finland

Arne De Keyser
EDHEC Business School - France

Kaisa Koskela-Huotari
Stockholm School of Economics - Sweden

Werner H. Kunz
University of Massachusetts Boston - USA

Sören Köcher TU Dortmund
- Germany

Thomas Leclercq
IESEG School of Management - France

Reut Livne-Tarandach
Manhattan University - USA

Dominik Mahr
Maastricht University - Netherlands

Shashi Matta KU Eischstätt-Ingolstadt
- Germany

Cristina Mele
University of Naples Federico II - Italy

Amin Nazifi
University of Birmingham - UK

Genevieve O'Connor
Fordham University - USA

Mahesh Subramony
Northern Illinois University - USA

Jorge Grenha Teixeira
University of Porto - Portugal

Sven Tuzovic
Queensland University of Technology - Australia

Mohamed Zaki
University of Cambridge - UK

Allard C.R van Riel
Hasselt University -

Belgium

Editorial Advisory Board

Tor Wallin Andreassen
Norwegian School of Management - Norway

Marjan Aslan
University of Canberra - Australia

Carol Azab
Stetson University - USA

Jaylan Azer
University of Glasgow - UK

Joan Ball
St. John's University - USA

Larissa Becker
Hanken School of Economics - Finland

Gabriela Beirão
University of Porto - Portugal

Srikanth Beldona
University of Delaware - USA

Sabine Benoit
Singapore Management University - Singapore

Anil Bilgihan
Florida Atlantic University - USA

Nicola Bilstein
University of Bayreuth - Germany

Alexander Buoye
St. John's University - USA

Luigi Cantone
University Frederico II of Naples - Italy

François Carrillat
Griffith University - Australia

Tom Chen
University of Kent - UK

Hyeyoon Choi
Ohio University - USA

Sunmee Choi
Yonsei University - South Korea

Robert Cuichita
Hanken School of Economics - Finland

Joy Field
Boston College, USA - USA

Carlos Flavián
University of Zaragoza - Spain

Andrew S. Gallan
St John Fisher University - USA

Maria Golubovskaya
Griffith University - Australia

Yany Gregoire HEC Montreal
- Canada

Dwayne D Gremler
Bowling Green State University - USA

Thorsten Gruber
Loughborough University - UK

Zeya He
Shandong University -

People's Republic Of China Kristina Heinonen
Hanken School of Economics - Finland

Anu Helkkula
Hanken School of Economics - Finland

Alex Henkel Open Universiteit
- Netherlands

Bieke Henkens
Technical University Eindhoven - Netherlands

Jens Hogreve
Ingolstadt School of Management - Germany

Jonas Holmqvist
Kedge Business School - France

Huiling Huang
University of Macau - Macau, People's Republic Of China

Tuomas Huikkola
University of Vaasa - Finland

Elina Jaakkola
University of Turku - Finland

Susana (Susy) Jamarillo
University of Memphis - USA

Esraa Karam
University of Aberdeen - UK

Ingo Karpen
Karlstad University - Sweden

Byron Keating
Queensland University of Technology - Australia

Beomcheol (Peter) Kim
Auckland University of Technology - New Zealand

Ceridwyn King
Purdue University - USA

Sarah Kocher
Kiel University - Germany

Per Kristensson
Karlstad University - Sweden

Christiana Lages
University of Minho - Portugal

Khanh B.Q. Le
Auckland University of Technology - Australia

Thomas Leclerq
IESEG School of Management - France

Sarah Leroi-Werelds
University of Hasselt -

Belgium Annouk Lievens
University of Antwerp -

Belgium Malliga Marimuthu
La Trobe University - Australia

Anna S Mattila
Pennsylvania State University - USA

Janet R. McColl-Kennedy
The University of Queensland - Australia

Andreas Munzel
Toulouse University - France

Helena Nguyen
University of Sydney Business School - Australia

Chiara Orsingher
University of Bologna - Italy

Stefanie Paluch
RWTH Aachen University - Germany

Lia Patricio
University of Porto - Portugal

Chris Raddats
University of Liverpool - UK

Amir Raki
University of Liverpool - UK

Chatura Ranaweera
Wilfrid Laurier University - Canada

Nichola Robertson
Deakin University - Australia

Rebekah Russell-Bennett
University of Canberra - Australia

Tobias Schaefers
Copenhagen Business School -

Denmark Jeroen Schepers
Eindhoven University of Technology -

The Netherlands Roberta Sebastiani Universita Catolica del Sacro Cuore
- Italy

Piyush Sharma
Curtin University - Australia

Claudia Simões
University of Minho - Portugal

Jeffrey S. Smith
Virginia Commonwealth University - USA

Kevin Kam Fung So
Purdue University - USA

Magnus Soderlund
Stockholm School of Economics - Sweden

David Solnet
University of Queensland - Australia

Zsofia Toth
Durham University - UK

Jakob Trischler
Karlstad University - Sweden

Bård Tronvoll
Hedmark University College - Norway

Yves van Vaerenbergh
University of Leuven -

Belgium Khadija Ali Vakeel
DePaul University - USA

Stephen L Vargo
University of Oklahoma - USA

Katrien Verleye
Ghent University -

Belgium Liana Victorino
University of Victoria - Canada

Josina Vink
Oslo School of Architecture and Design - Norway

Timothy J. Vogus
Vanderbilt University - USA

Alan Wilson
University of Strathclyde - UK

Lars Witell
Linköping University - Sweden

Laurie Wu
Temple University - USA

Junyi (Amy) Xie
University of Surrey - UK
Yu
Xu
Northwestern University - USA

Dana Yagil
University of Haifa -

Israel XI Yu
City University of Macau - Macau, People's Republic Of China

Martina Čaić
Aalto University - Finland

Commissioning Editor Jack Washington
Emerald Publishing - UK
jwashington@emerald.com

Journal Editorial Office (For queries related to pre-acceptance)

Please contact the Journal Editorial Office
bms-ed-office.emerald@kwglobal.com

Supplier Project Manager (For queries related to post-acceptance)