Strategic value configuration logics and the “new” economy: a service economy revolution?

This paper develops the concept of “strategic value configuration logics”. It posits that there are four fundamental and enduring strategic value configuration logics that have pervaded industrial, service/information, knowledge and Web/network macroeconomic paradigms. The paper reviews prominent microeconomic paradigms associated with each macroeconomic paradigm, and links these via value drivers and value configuration logics prominent in each paradigm. Four strategic value configuration logics, value‐adding, ‐extracting, ‐capturing, and ‐creating are presented. Exemplary companies like Cisco Systems, Microsoft, Skandia Insurance, Morgan Stanley, and Dell computers, rather than offering revolutionary new business models, actually manage fundamental strategic value configuration logics extremely well.