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Describes five negative business trends of the 1980s: too much lack of social responsibility; one‐man show companies; good‐weather captains;conglomerates; and mistreatment of young and promising personnel. Based on these trends, offers ten leadership lessons for the 1990s: we need more shared leadership; integrity; multicultural skills; wiser unions and press; care in shareholder and board relationships; mindful interpretations of financial facts; integration of marketing and technology; and creativity.

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