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Keywords: Auctions
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2009) 20 (5): 521–543.
Published: 09 October 2009
...Jochen Wirtz; Robert Johnson; Khoe Sin Seow; Jyh‐Shen Chiou; Lei‐Yu Wu; Yi‐Ping Sung Purpose The purpose of this paper is to examine the issue of the influential factors of buyer satisfaction and loyalty toward online auction web sites and online auction sellers. Customers' loyalty toward...
