Keywords: Base of pyramid
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Journal Articles
Journal of Service Management (2013) 24 (5): 482–502.
Published: 07 October 2013
...). Base of pyramid Bibliographic method Inclusive business Research priorities Service management Most existing research concentrates on the medium- to high-income segments of developing countries (Espinoza, 1999). Noteworthy contributions on services in the context of low-income segment include...

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