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Keywords: Behaviour
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Journal Articles
Journal Articles
International Journal of Service Industry Management (2006) 17 (3): 229–244.
Published: 01 May 2006
.... Prior research in consumer behavior also supports the argument that consumers might use affective expectations in categorizing consumption experiences (Dabholkar, 1992 ; Dubé‐Rioux, 1990 ; Jayanti, 1998). For instance, Jayanti (1998) shows that consumers' affective expectations influence...
Journal Articles
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